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| Volume 6, No. 18 • June 29, 2004 • Written and edited by Molly Gordon, MCC |
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Sign up at www.authenticpromotion.com Please forward this newsletter to friends and colleagues. Thanks to your support we are sponsoring two children through Childreach (www.childreach.org). In This Issue Oops Authentic Promotion SOLD OUT! Simple Gifts Open for Business That alerted me to the likelihood of a scam, so I did a search and discovered several resources debunking this outfit. It is a scam, designed strictly to separate you from your hard-earned money. I made a mental note to let readers know about it because I know many of you have business Web sites or email addresses. That might have been the end of the story, but for one thing. You see, that email had sparked a flicker of fear in my solar plexus, an uneasy wondering about who might have something negative to say about me and why. I knew that I had a former client or two who would have something negative to say and with good reason. In fact, in the days before receiving the scam-mail, I had been taking stock and preparing to make amends. Understand, I'm not talking about having done anything unethical, and I don't expect myself to be perfect. I do expect myself to acknowledge my mistakes and to give anyone I've wronged an opportunity to tell me what I might do to set it right. This is an easier policy to hold than to implement, and I'd been waffling, avoiding the conversations because I did not know how they might turn out. Would they cost me money? Might someone be unkind? When the bogus email arrived, I realized that not having these conversations was feeding a worm of anxiety that would continue gnawing at my self-regard until I cleaned house. I imagine there are others who can benefit from the same process I used, so I'm sharing it here: 1. I listed the people with whom I had unfinished business. 2. I identified my contribution to the situation. 3. I named what I was protecting or seeking by my actions. 4. I asked myself if I were willing to make amends. 5. If I was not willing to make amends now, I asked if I were willing to become willing to make them. 6. I shared my list with a trusted confidante (you might choose a coach or therapist). I asked that they first listen so that I could hear what I had written. This helped reveal parts that felt incomplete, inaccurate, or self-serving. 7. I invited my confidante to provide feedback for the sole purpose of helping me to sweep my side of the street. 8. I identified that action I would take to amend each situation. 9. When I made amends, I what else, if anything, I could do to set things straight. Cleaning house requires courage, discernment, and honesty. It is virtually impossible to do well alone. We are likely to be either too hard or too easy on ourselves because we cannot see ourselves with sufficient perspective to make accurate assessments when pride or fear are involved. The business benefits of regular housecleaning include improved relationships, clearer standards, and a reputation for honesty and integrity. In time we lose our fear of making mistakes because we know we can count on ourselves to put them right. That frees us to pursue audacious goals with humility and ambition, and that’s good for just about everyone. Talk Back: Please send your questions and comments to letters@authenticpromotion.com. Do not use the return address for this newsletter or your letter will be lost. If you do not want your letter to be included in the Readers Write Web page, just let us know. We reserve the write to edit all letters for length. The Bedside Table Searching for a book or CD or other product on Amazon? |
Carving a Powerful Niche Are you reaching the market your work is intended for? Or do you tend to have a tiny stream of stragglers who wander on to your website...and then wander right off again. Could be your niche is flabby and undefined. (And if you're thinking that defining your niche will only cramp your style and limit your options, this call is for YOU!) I’m partnering with Suzanne Falter-Barns, best-selling author of How Much joy Can You Stand, in a one-hour teleclass that shows you exactly how to attract the maximum audience and media your work is meant for. Wednesday, July 7, 2003 8-9PM Eastern/5-6PM Pacific. Space is limited, sign up now. Coaching Group The Indie-Pros will work on getting and staying organized, time management, delegating tasks, how to hire staff or contractors, profiling the perfect customer, and authentic marketing. Format includes two 90-minute teleconferences monthly for six-months plus three 30-minute private coaching calls for each participant. Starts in September. For details email indiegroup@authentic promotion.com. Get Known Now; How to Build Your Platform as a Self Help Expert Suzanne is offering a limited number of copies of Get Known Now at a reduced price, but you must order before from June 30th. She's assembled a marvelous array of bonuses, including an advance copy of my newest e-book, The Courage to Succeed. This is the only way to get this book before the end of the summer, and you can get it for free when you order Get Known Now. Details here. |
| Publication and Reprint Info |
| U.S. Library of Congress ISSN: 1530-311X Unless otherwise attributed, all material is written and edited by Molly Gordon, MCC. Copyright (c) Shaboom Inc.(r) 2004. All rights reserved. Visit our extensive archives at www.mollygordon.com . You may reprint material from Authentic Promotion in other electronic or print publications provided the above copyright notice and a link to http://www.authenticpromotion.com is included in the credits. Please send a copy of the publication along with a note referencing the reprint. "Shaboom, Inc." and "Authentic Promotion" are registered trade or service marks of Shaboom, Inc. All other trademarks are property of their respective owners. Shaboom, Inc |
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