How to get planning right or how not to be a bridezilla in your business

How to get planning right or how not to be a bridezilla in your business

I can get really nervous around brides to be. I have a lot of thinking about the time, energy, and expense involved in planning a wedding. Some of that is my stuff. Some comes from seeing good people transformed into bridezillas by attachment to their visions of the...
Beyond copywriting: Love letter marketing

Beyond copywriting: Love letter marketing

Last week I held a coaching call for The Goldilocks Strategy for Getting Clients that Fit Just Right, and the topic of copywriting came up. Language is an important piece of the Goldilocks Strategy, and we talked about some of the principles and tools I teach for...
How to manage from happiness when resistance strikes

How to manage from happiness when resistance strikes

Last week I wrote that moods and emotions are infallible barometers of the quality of our thinking. When we are experiencing the innate wellbeing that is our default setting, our thinking is creative, resourceful, wise. When we are temporarily cut off from our innate...
More than skin deep: Cultivating beauty in your business

More than skin deep: Cultivating beauty in your business

A few weeks ago one of the participants in the Profit Alchemy course shared this quote from William Morris: If you want a golden rule that will fit everybody, this is it: Have nothing in your houses that you do not know to be useful, or believe to be beautiful....
Why moods don’t have to mess up your business

Why moods don’t have to mess up your business

Some years back I experienced epic premenstrual syndrome. Not only was I frequently sad, I was angry as hell. Some days it was all I could do to be even marginally civil. Shoot, many days I couldn’t even manage that. By the time I got my period, I was mentally...
Find the wisdom to grow your biz in a good feeling

Find the wisdom to grow your biz in a good feeling

When I look back over the years that I’ve been in business, I see that my best decisions have all been grounded in a good feeling. I’m not talking about feeling blissed out or jazzed or confident, though those things have sometimes accompanied the good...