by Molly Gordon | Dec 11, 2011 | Community, Getting clients, Marketing, Money, Self-employment, Selling, Service, Serving others, Small business, Success, Uncategorized
Marketer and blogger Seth Godin defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.” In the case of your tribe of just-right clients, you are the leader, responsible for giving them care and...
by Molly Gordon | Dec 4, 2011 | Ambition, Creativity, Getting clients, Life purpose, Marketing, Meaning, Money, Self-employment, Selling, Serving others, Small business, Success, Uncategorized
When you work for yourself because you love what you do, your muse—your source of inspiration—matters. It connects you with a value, principle, or ideal that is bigger than you are. That lights you up and infuses your work with meaning. But it takes more than serving...
by Molly Gordon | Aug 28, 2011 | Authenticity, Creativity, Getting clients, Marketing, Selling, Service, Uncategorized
Sometimes it seems best to stick to the facts when you talk about your work. You need to promote it, but you don’t want to seem sales-y, so you just state the facts on your flier, in your email, or on your Web site. Someone asks about your work, and you keep the...
by Molly Gordon | Aug 21, 2011 | Confidence, Marketing, Selling, Success
[This is one in a series of articles based on reader requests for coaching. If you’d like help on a money or other self-employment issue, email me at molly@mollygordon.com.] About 30 years ago (but who’s counting?), I had an assignment in Zoology. We were...
by Molly Gordon | Jul 9, 2011 | Ambition, Creativity, Meaning, Productivity, Selling, Success
Once upon a time there was a woman of a certain age. Okay, it was me. I had joined a Masters swimming program, though I did not consider myself a particularly good swimmer. Still, I was committed to improving my form, and I welcomed camaraderie and coaching. One day...
by Molly Gordon | Jun 5, 2011 | Marketing, Selling, Success
Have you ever had a truly memorable meal? One that warms your heart as well your stomach whenever you think of it? I had a meal like that in Denver once. It was in a tiny cafe off the beaten track. The place was all about conscious food: the simplest ingredients...
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