The term ‘Corporate Social Responsibility’ (CSR) has been a buzz word in both the business and environmental worlds over the past few years. The message of those who speak out for CSR is simple: the time has come for businesses to move away from thinking only about short-term profits and look at the bigger impact their business has upon the global economy, people and the planet.
We live in a consumer culture. This means that, today more than ever, the entrepreneur has a powerful role to play in society. We all know that with great power comes great responsibility, and given all the ways business and marketing has affected the world, more and more entrepreneurs are waking up to the fact that it is time to reassess what we are doing and why, and to take responsibility for the impact our choices and actions have on the wider welfare of the world.
This cannot happen if we continue we all act in isolation. To create a tangible and positive shift in the world, we need to come together as business owners, and form a critical mass of key influencers in society. We need both to speak up and to listen to each other.
That is exactly what will be happening at the 7 Graces Global Conference (7GGC). The 3-day conference will take place on Friday June 22nd through Sunday 24th, 2012 in London, England and will also be broadcast worldwide via Interactive Live Stream.
7GGC will bring together entrepreneurs, marketers, media professionals, journalists, conscious consumers and eco-citizens from around the world, who wish to demonstrate their commitment to business ethics, corporate responsibility, social wellbeing and environmental sustainability. Together, they will become a Tipping Point for positive change. You can read about the conference, and book your place, at http://the7gracesofmarketing.com/7GGC.
The conference will also be offered via Interactive Live Stream, accessible from anywhere in the world with Internet access, where you can share your opinions, questions and innovations with London delegates.
The event will feature 9 dynamic guest presenters including Keynote speaker RACHEL ELNAUGH, former ‘Dragon’ from BBC TV’s hit show DRAGONS’ DEN.
The 7 Graces Global Conference is the brainchild of my good friend, LYNN SERAFINN, a marketer and author of number-1 bestseller The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell.
Lynn says, ‘We won’t be “selling” anything at this conference except our commitment to humanity and the planet. The primary question we’ll be addressing throughout the three days will be “How can we heal humanity and the planet by changing the way we sell?”‘
I am proud to be supporting 7GGC by helping spread the word about this important event, and I encourage you to attend either the London conference, or via Interactive Live Stream. And, as one of my valued readers, you can also get a special 10% discount when you register:
I hope to see you at 7GGC on June 22nd-24th.