When I was a baby coach in the mid 1990s, the Internet was new territory. I had lots of time, few clients, and a huge appetite for learning and connection. That led to my first (“Look, Ma! I built it myself!) Web site, developing and leading courses at womenconnect.com (one of the first online communities), facilitating AOL interest groups, and writing my ezine, then known as The New Leaf.
When I started the The New Leaf, there were very few non-technology email newsletters in existence. There was *nothing* in the air about list-building. I got subscribers the old-fashioned way, by writing from the heart about things that I cared about and that I thought would serve others.
16 years later the online landscape has changed radically. Hype-filled strategies for building email lists abound. Our inboxes are overflowing with what Andrew J. Lee calls info-crap.
If you’re like me, the constant messages to grow bigger and do more “epic” things rankle. Sure, we all need to think about smart ways to generate new business, but can’t we do it without sacrificing our humanity?
Of course we can.
I know from personal experience that it’s possible to build meaningful business relationships online. That’s why I’ve signed on to help lead a new kind of 30-day challenge: The Bloom Your Online Relationships project produced by my friend and colleague, Tea Silvestre of StoryBistro.com.
Throughout the month of September, I and 29 other gorgeous humans will share our best actionable tips for deepening online relationships.
Participation won’t cost you any money. Instead, you’re invited to invest just a few minutes each day in small steps toward richer, more meaningful interactions with those you’re already connected to online.
You can get all the details and sign up here: storybistro.com/bloom-audience-30-day-challenge/
I hope you’ll join in the challenge!
