The Power of Pretends

by | Mar 31, 2006

Ellie takes her first ski runMy 3-year old granddaughter, Ellie, doesn’t need to pretend her way down the ski slopes. That’s her taking her first run.
I, on the other hand, am usually a tentative skier. I started at 42, and in ten years I’ve made only modest progress. Still, I’ve learned a thing or two from skiing, including how The Power of Pretends can transform a ski run or a business. Listen to The Power of Pretends.