What’s in the Water?
Guidance for Swimming Against the Stream
In waking up to whiteness, there are questions to answer and ideas to confront. Molly’s insights bring perspective and clarity.
Why Structure Is Your Friend (Even When You’re a Free Spirit)
Two years ago my mastermind buddy, Mark Silver suggested we meet daily in an online forum to post our intentions and goals. The idea was that we could help each other be accountable. I gagged. But I set up the forum anyway, and played with setting monthly goals and...
How to Stop Hiding When Clients Have Money Issues
Photo: istockphoto.com A funny thing can happen when a prospective client questions whether they can afford your work. One minute you are right there with them, present and connected. The next, you're looking for a box to put over your head. Somehow money issues send...
How to focus when you’re a creative, spontaneous type person
Writing down what there is to be done and focusing on three single daily actions leads to momentum, confidence, and increased creativity and freedom.
Easy does it: Consistent content marketing is a constant balancing act
Thanks to Linda Dessau for this guest post. For more information about Linda and her work, see below. There is just no point in putting out a creative, insightful and ingenious article that is fabulously valuable to your ideal client. That is, unless you're going to...
Upselling Without the Creep Out Factor: It’s About Relationship
First, can I just say that I hate the term "upsell"? I mean, who wants to ask every client or customer, "Do you want fries with that?" I'm betting not you. But it's a convenient term. And I figure the more we can decontaminate the language of marketing and sales, the...
Getting Clients: It’s About Them
How do you communicate everything you are and everything you've done to a prospective client? You don't. Here's what you do instead. Embed code for HTML: Psst. Download a free 60-minute teleclass, "3 Keys to Getting Clients with Ease and Grace" here.
Why one just-right client is all it takes to get more clients
If you've been going round in circles trying to figure out how to get more clients, I have good news for you. If you concentrate on getting to know one--only one--just-right client really well, you can use that to get many more clients. Psst. The Goldilocks Strategy...
Self Care for the Accidental Entrepreneur
Here's a brief but inspiring video from my buddy Jen Louden. It refers to her upcoming Virtual Retreat, an affordable option for anyone who is strapped for the time and $$ they need for self-care. I've agreed to be a partner in that oh-so-worthy offering. Enjoy!...
How to turn mistakes into profits
Even the most talented artists need to learn their craft. The same is true of learning how to make a profit when you work for yourself. And we learn largely by trial and error. The artist has the luxury of making mistakes in private, or at least in the relatively...