What’s in the Water?

Guidance for Swimming Against the Stream

In waking up to whiteness, there are questions to answer and ideas to confront. Molly’s insights bring perspective and clarity.

Molly Gordon
Recent articles

Why Appealing to Fear Is a Good Thing

There's no mystery about why marketers appeal to fear. Fear mongering works. Before Madison Avenue taught us to fear it, body odor was just a fact of life. Same with gray hair, weeds in the lawn, and dingy whites. Advertising has transformed what were once minor...

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Why Reducing Anxiety Doesn’t Help Your Business

If they gave merit badges for anxiety, accidental entrepreneurs would have a bunch of them. The quintessential anxiety-provoking circumstance is a gap between how things are and how you want them to be coupled with uncertainty about how to close that gap. That just...

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How Honest Are You About Business?

Note: I'd intended to get this entry up yesterday (Thursday). Sorry about the delay. I just plain forgot. I’m willing to bet that every reader of this newsletter aspires to being honest. Some of you may even feel that your commitment to being honest is what makes...

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Stop! Do *Not* Trust That Guy!

Photo courtesy istockphoto.com Let me say right off the bat that the biggest barrier to prosperous self-employment is rampant suspicion. Suspicion about people's motives, integrity, intentions, ability, understanding, reliability, and more can leave the self employed...

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Bug Your Customers (They’ll Love You for It)

Synopsis Are you afraid to bug your customers with information about your products or services? I understand. Been there. Still there sometimes. And in the past week I pushed my personal envelope around bugging customers, and the results were terrific. I received...

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