by Molly Gordon | Jun 4, 2012 | Creativity, Marketing
Have you ever wondered why the rockets used to launch satellites are large relative to the satellites themselves? It’s because it takes 20 tons of fuel to launch a 1 ton satellite. It takes a fraction of that energy to keep it there. The same principle applies...
by Molly Gordon | Mar 25, 2012 | Emotional intelligence, Marketing, Money, Self-employment, Selling, Serving others, Small business, Success, Uncategorized
A few years back, when I began sending newsletter subscribers occasional messages offering a class, book, or program, a few readers complained. One asked if it were possible to receive the newsletters but not the offers. As I read that, my heart sped up, the bubble...
by Molly Gordon | Feb 19, 2012 | Creativity, Marketing, Selling, Success
When you work for yourself, it’s easy to feel vulnerable. And if you resist it, vulnerability can interfere with your ability to focus. It can sap your confidence. And it can keep you from receiving support. In short, it can play havoc with your ability to do...
by Molly Gordon | Feb 8, 2012 | Ambition, Getting clients, Marketing, Money, Selling, Success, Uncategorized
When you work for yourself, trustworthiness is your most important asset. In good times and bad, clients and customers patronize those they trust and avoid those they don’t. I’m betting that makes sense to you. But are you as understanding and patient with...
by Molly Gordon | Jan 15, 2012 | Marketing, Meaning, Money, Resources, Success
It happens. You forget to show up for a class you’re supposed to teach. (Yes, I have done this.) You lose track of a bill and get socked with a late fee. (Guilty.) You send an email that you think is merely succinct, and it comes across as hurtful. (Yup. Done...
by Molly Gordon | Jan 8, 2012 | Ambition, Authenticity, Getting clients, Marketing, Money, Selling, Success
A while back I wrote that it’s essential to know what your clients want from their point of view. I said that it’s not “Do what you love, and the money will follow,” but “Do what you love and what serves others, and the money will...
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