by Molly Gordon | May 31, 2010 | Goal Setting, Marketing, Pricing, Productivity, Selling, Small business, Success
“I have spent my days stringing and unstringing my instrument, while the song I came to sing remains unsung.” Rabindranath Tagore, poet The last hurdle to creating your info product is finishing it. Declaring it complete. Done. Ready for prime time. Yikes!...
by Molly Gordon | Feb 15, 2010 | Authenticity, Getting clients, Selling, Service, Small business
First, can I just say that I hate the term “upsell”? I mean, who wants to ask every client or customer, “Do you want fries with that?” I’m betting not you. But it’s a convenient term. And I figure the more we can decontaminate the...
by Molly Gordon | Feb 8, 2010 | Confidence, Emotional intelligence, Getting clients, Marketing, Self-employment, Selling, Serving others, Small business, Success
If you’ve been going round in circles trying to figure out how to get more clients, I have good news for you. If you concentrate on getting to know one–only one–just-right client really well, you can use that to get many more clients. Psst. The...
by Molly Gordon | Oct 8, 2009 | Confidence, Getting clients, Money, Pricing, Self-employment, Selling, Small business, Success, Uncategorized
A few years back (okay, 20, but who’s counting?), I participated in a three-day studio tour on beautiful, art-friendly Bainbridge Island. I was insecure about setting prices, so I spent most of the weekend scurrying around, pricing and re-pricing every scarf, sweater,...
by Molly Gordon | Apr 2, 2009 | Confidence, Emotional intelligence, Getting clients, Mindfulness, Self-employment, Selling, Success
What is the ickiest thing you can do when you meet a prospective client or referral source? Hint: It’s something you don’t want to do, but do anyway, because the marketing experts say you’re supposed to. Yup. It’s giving an elevator speech....
by Molly Gordon | Jan 6, 2009 | Getting clients, Marketing, Selling, Success
Tonight I sent $50 to a woman I have never met. You can read her story on David Armano’s blog.You may even wish to chip in. But that’s not what this is about. This entry is about trust and the crucial role it plays in attracting, retaining, and enjoying...
Recent Comments