by Molly Gordon | Feb 15, 2010 | Authenticity, Getting clients, Selling, Service, Small business
First, can I just say that I hate the term “upsell”? I mean, who wants to ask every client or customer, “Do you want fries with that?” I’m betting not you. But it’s a convenient term. And I figure the more we can decontaminate the...
by Molly Gordon | Dec 3, 2009 | Ambition, Authenticity, Emotional intelligence, Marketing, Self-employment, Small business, Success, Uncategorized
A lot of us Accidental Entrepreneurs avoid marketing for the simple reason that it feels phony and weird. And since it feels that way, we may assume that authentic marketing can’t be natural And sometimes we’re right. Marketing can be like wearing a gaudy...
by Molly Gordon | Sep 30, 2008 | Ambition, Authenticity, Confidence, Emotional intelligence, Getting clients, Marketing, Self-employment, Small business, Success, Uncategorized
The colorful insulation on electrical wire prevents interference from other electrical sources. Like wire insulation, your marketing prevents interference in the form of confusion between you and others in your field. But, like electrical wire, if the insulation...
by Molly Gordon | May 9, 2007 | Ambition, Authenticity, Confidence, Getting clients, Money, Pricing, Success
There is an implicit relationship between setting prices and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an economy model. At the same time, value is a matter of opinion, not fact. I prefer a new Subaru to a ’95...
by Molly Gordon | Jul 2, 2006 | Ambition, Authenticity, Confidence, Emotional intelligence, Getting clients, Marketing, Meaning, Mindfulness, Spirit, Success, Uncategorized
One disadvantage of getting to know people through Web pages or an e-zine is that folks can get the wrong impression. For instance, some people think marketing comes naturally to me. Nothing could be further from...
by Molly Gordon | May 3, 2006 | Authenticity, Confidence, Emotional intelligence, The Work
It occurs to me that one of the most maddening beliefs in contemporary western society (at least in the US) is the belief that we should know ourselves. Plutarch attributes the maxim “Know Thyself” to the Delphic Oracle. I suppose he would know; he was a priest of the...
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