Why nice people should use fear to market their work

There’s no mystery about why marketers appeal to fear. Fear mongering works. Before Madison Avenue taught us to fear it, body odor was just a fact of life. Same with gray hair, weeds in the lawn, and dingy whites. Advertising has transformed what were at most...

The Innocent Origins of Scarcity Thinking

Once upon a time there were three little pigs. The time had come for the little pigs to leave home and seek their fortune. Of course, the first thing they needed to do was to find shelter. The first pig built a house of straw he found scattered on the ground. The...