by Molly Gordon | May 10, 2007 | Creativity, Getting clients, Marketing, Selling, Success
A few weeks back a client in one of my coaching groups asked for help selecting phrases for her home page that would get first time visitors to enter the site for more information. Rather than trying to think up clever, “sexy,” inviting phrases, we started...
by Molly Gordon | May 9, 2007 | Ambition, Authenticity, Confidence, Getting clients, Money, Pricing, Success
There is an implicit relationship between setting prices and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an economy model. At the same time, value is a matter of opinion, not fact. I prefer a new Subaru to a ’95...
by Molly Gordon | May 8, 2007 | Success
Somewhere in the world there are prospective clients or customers who will fit you and your work “just right.” (If this doesn’t feel true for you yet, then you have work to do. Perhaps you need training, practice, or mentoring before you can attract...
by Molly Gordon | May 7, 2007 | Success
It’s 1962. In the upstairs bathroom of a modest middle-class home in Bowie, Maryland, a young girl crouches in a bubble bath lathering a bar of Ivory® soap. She mixes in a handful of foam from the froth that surrounds her. Examining the silky, slithery results...
by Molly Gordon | May 6, 2007 | Success
Commitments are at the heart of business, and it is important to make and execute them with integrity. When you make and keep the commitments that matter most, the ones that align with your values, utilize your talents, and satisfy your heart’s desires, you find...
by Molly Gordon | May 4, 2007 | Success
Your best marketing and promotion efforts are likely to come to naught unless you focus them in a specific niche. Without this focus, your message is diluted, spread so thin that no one really knows what you stand for or who you can help. A niche that fits is is the...
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