by Molly Gordon | May 9, 2007 | Ambition, Authenticity, Confidence, Getting clients, Money, Pricing, Success
There is an implicit relationship between setting prices and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an economy model. At the same time, value is a matter of opinion, not fact. I prefer a new Subaru to a ’95...
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