by Molly Gordon | Jun 28, 2010 | Ambition, Confidence, Emotional intelligence, Mindfulness, Self-employment, Small business, Spirit, Success, Uncategorized, Vision
What if Wonder Woman’s crown is too small for an ordinary mortal? What if thinking you should be a superhero or a rockstar or a guru is actually cramping your style, keeping you small? What if trying to do it all is ruining (harsh word, and it may be true) your...
by Molly Gordon | Feb 8, 2010 | Confidence, Emotional intelligence, Getting clients, Marketing, Self-employment, Selling, Serving others, Small business, Success
If you’ve been going round in circles trying to figure out how to get more clients, I have good news for you. If you concentrate on getting to know one–only one–just-right client really well, you can use that to get many more clients. Psst. The...
by Molly Gordon | Apr 16, 2009 | Confidence, Emotional intelligence, Getting clients, Success
Technical difficulties (read: operator error) delayed video production this week, and that’s just as well. I’ve decided to share an audio recording of the key teaching points of Part 1 of The Goldilocks Strategy for Getting Clients that Fit Just Right....
by Molly Gordon | Sep 30, 2008 | Ambition, Authenticity, Confidence, Emotional intelligence, Getting clients, Marketing, Self-employment, Small business, Success, Uncategorized
The colorful insulation on electrical wire prevents interference from other electrical sources. Like wire insulation, your marketing prevents interference in the form of confusion between you and others in your field. But, like electrical wire, if the insulation...
by Molly Gordon | May 9, 2007 | Ambition, Authenticity, Confidence, Getting clients, Money, Pricing, Success
There is an implicit relationship between setting prices and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an economy model. At the same time, value is a matter of opinion, not fact. I prefer a new Subaru to a ’95...
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