by Molly Gordon | Jun 3, 2009 | Success
Synopsis Are you afraid to bug your customers with information about your products or services? I understand. Been there. Still there sometimes. And in the past week I pushed my personal envelope around bugging customers, and the results were terrific. I received...
by Molly Gordon | May 14, 2009 | Success
For those who prefer reading to watching: Free stuff can demonstrate your expertise, build relationships, and help you practice your craft. But it can’t pay the bills, generate commitment on the part of a client, or allow you to spend time developing new work....
by Molly Gordon | Apr 28, 2009 | Success
Expertise, experience, and empathy are assets that can turn into liabilities when we listen to prospective clients. Expertise can get in the way of hearing what the client wants from his or her point of view. If we start solving the problem or explaining how we can...
by Molly Gordon | Apr 16, 2009 | Confidence, Emotional intelligence, Getting clients, Success
Technical difficulties (read: operator error) delayed video production this week, and that’s just as well. I’ve decided to share an audio recording of the key teaching points of Part 1 of The Goldilocks Strategy for Getting Clients that Fit Just Right....
by Molly Gordon | Feb 26, 2009 | Success
The response to last week’s video was incredible. So much support. So much connection. And a smattering of co-dependence. When a lightning bolt struck me this morning, I realized I just had to talk about it. So I did, for about 6 minutes. And at the end,...
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