by Molly Gordon | May 31, 2010 | Goal Setting, Marketing, Pricing, Productivity, Selling, Small business, Success
“I have spent my days stringing and unstringing my instrument, while the song I came to sing remains unsung.” Rabindranath Tagore, poet The last hurdle to creating your info product is finishing it. Declaring it complete. Done. Ready for prime time. Yikes!...
by Molly Gordon | Feb 18, 2010 | Marketing
Thanks to Linda Dessau for this guest post. For more information about Linda and her work, see below. There is just no point in putting out a creative, insightful and ingenious article that is fabulously valuable to your ideal client. That is, unless you’re...
by Molly Gordon | Feb 8, 2010 | Confidence, Emotional intelligence, Getting clients, Marketing, Self-employment, Selling, Serving others, Small business, Success
If you’ve been going round in circles trying to figure out how to get more clients, I have good news for you. If you concentrate on getting to know one–only one–just-right client really well, you can use that to get many more clients. Psst. The...
by Molly Gordon | Dec 3, 2009 | Ambition, Authenticity, Emotional intelligence, Marketing, Self-employment, Small business, Success, Uncategorized
A lot of us Accidental Entrepreneurs avoid marketing for the simple reason that it feels phony and weird. And since it feels that way, we may assume that authentic marketing can’t be natural And sometimes we’re right. Marketing can be like wearing a gaudy...
by Molly Gordon | Sep 28, 2009 | Confidence, Marketing, Self-employment, Success
I know, it sounds crazy. Why on earth would I tell you not to believe in your business? I wouldn’t. But there are times when we just don’t have a lot of faith in what we’re doing. Things go wrong. We feel tired. We lose a client or get hit with a...
by Molly Gordon | May 26, 2009 | Getting clients, Marketing, Success
Today Barbara Weaver Smith answers questions about her book, Whale Hunting Women. Dear Barbara Weaver Smith: What would you say to someone who only has experience in a competitive environment to make them be open to give collaboration a chance? I’d ask them, how’s...
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