by Molly Gordon | Feb 8, 2012 | Ambition, Getting clients, Marketing, Money, Selling, Success, Uncategorized
When you work for yourself, trustworthiness is your most important asset. In good times and bad, clients and customers patronize those they trust and avoid those they don’t. I’m betting that makes sense to you. But are you as understanding and patient with...
by Molly Gordon | Feb 5, 2012 | Ambition, Confidence, Emotional intelligence, Getting clients, Meaning, Self-employment, Spirit, Success, Uncategorized
Self-doubt is especially frustrating—and embarrassing—when you have a high degree of self-awareness. It seems to fly in the face of all the work you’ve done on yourself. But self-doubt can actually be a grace note, an ornament to your business identity....
by Molly Gordon | Jan 22, 2012 | Ambition, Creativity, Getting clients, Productivity, Time
There’s a basket in my office where I put things I’m not quite ready to deal with or that I plan to use in the near future. I toss in notes from a teleclass, like the one Susan Harrow did for us last fall, intending to enter them into Evernote. I store...
by Molly Gordon | Jan 8, 2012 | Ambition, Authenticity, Getting clients, Marketing, Money, Selling, Success
A while back I wrote that it’s essential to know what your clients want from their point of view. I said that it’s not “Do what you love, and the money will follow,” but “Do what you love and what serves others, and the money will...
by Molly Gordon | Dec 11, 2011 | Community, Getting clients, Marketing, Money, Self-employment, Selling, Service, Serving others, Small business, Success, Uncategorized
Marketer and blogger Seth Godin defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.” In the case of your tribe of just-right clients, you are the leader, responsible for giving them care and...
by Molly Gordon | Dec 4, 2011 | Ambition, Creativity, Getting clients, Life purpose, Marketing, Meaning, Money, Self-employment, Selling, Serving others, Small business, Success, Uncategorized
When you work for yourself because you love what you do, your muse—your source of inspiration—matters. It connects you with a value, principle, or ideal that is bigger than you are. That lights you up and infuses your work with meaning. But it takes more than serving...
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