by Molly Gordon | Jan 2, 2011 | Getting clients, Marketing, Selling
[NOTE: This piece is in response to a comment from Ian Blei on a post that appeared December 13, 2010. You can find both by clicking here.] I don’t know about you (actually, I think I do, or I wouldn’t be writing to you), but my work is hard to explain. As...
by Molly Gordon | Jul 12, 2010 | Ambition, Confidence, Getting clients, Self-employment, Selling, Small business, Success
It happens to everybody, including the most experienced and successful people. One minute you’re a player, and the next you’re an impostor. A pretend expert. An embarrassing excuse for a professional. It’s called Impostor Syndrome, and it can throw...
by Molly Gordon | Feb 15, 2010 | Authenticity, Getting clients, Selling, Service, Small business
First, can I just say that I hate the term “upsell”? I mean, who wants to ask every client or customer, “Do you want fries with that?” I’m betting not you. But it’s a convenient term. And I figure the more we can decontaminate the...
by Molly Gordon | Feb 8, 2010 | Confidence, Emotional intelligence, Getting clients, Marketing, Self-employment, Selling, Serving others, Small business, Success
If you’ve been going round in circles trying to figure out how to get more clients, I have good news for you. If you concentrate on getting to know one–only one–just-right client really well, you can use that to get many more clients. Psst. The...
by Molly Gordon | Oct 8, 2009 | Confidence, Getting clients, Money, Pricing, Self-employment, Selling, Small business, Success, Uncategorized
A few years back (okay, 20, but who’s counting?), I participated in a three-day studio tour on beautiful, art-friendly Bainbridge Island. I was insecure about setting prices, so I spent most of the weekend scurrying around, pricing and re-pricing every scarf, sweater,...
by Molly Gordon | May 26, 2009 | Getting clients, Marketing, Success
Today Barbara Weaver Smith answers questions about her book, Whale Hunting Women. Dear Barbara Weaver Smith: What would you say to someone who only has experience in a competitive environment to make them be open to give collaboration a chance? I’d ask them, how’s...
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