Why planning might not be a good idea (How peering into the future quashed true love)

Why planning might not be a good idea (How peering into the future quashed true love)

When I was a senior in high school my true love was a sophomore in college. That was back in the day when long distance calls were expensive, and we wrote piles of earnest letters full of angst and idealism. One day I received a letter that signaled the beginning of...
How to promote your work: Stick your head in the sand or dance on the beach?

How to promote your work: Stick your head in the sand or dance on the beach?

If you are reading this, you’ve probably thought a fair amount about how to promote your work. My guess is that some of that thinking has been fraught with feelings ranging from queasiness to outright disgust. As if that weren’t uncomfortable enough, you...
Beyond copywriting: Love letter marketing

Beyond copywriting: Love letter marketing

Last week I held a coaching call for The Goldilocks Strategy for Getting Clients that Fit Just Right, and the topic of copywriting came up. Language is an important piece of the Goldilocks Strategy, and we talked about some of the principles and tools I teach for...
A game you can’t lose: beyond the victim-creator dichotomy

A game you can’t lose: beyond the victim-creator dichotomy

It happens to all of us. Once in a while we get down. Thoughts that circumstances are going against us occur, and we believe them. Before long, we feel like victims of other people or of circumstances. And as if that weren’t enough, we often add insult to...
How to manage from happiness when resistance strikes

How to manage from happiness when resistance strikes

Last week I wrote that moods and emotions are infallible barometers of the quality of our thinking. When we are experiencing the innate wellbeing that is our default setting, our thinking is creative, resourceful, wise. When we are temporarily cut off from our innate...