by Molly Gordon | Jan 6, 2009 | Getting clients, Marketing, Selling, Success
Tonight I sent $50 to a woman I have never met. You can read her story on David Armano’s blog.You may even wish to chip in. But that’s not what this is about. This entry is about trust and the crucial role it plays in attracting, retaining, and enjoying...
by Molly Gordon | Dec 17, 2008 | Success
Marketing pros say the key to getting clients is to put their biggest problem in the headline. This is also known as speaking to the pain. But what if being negative doesn’t work for you? Enter Empathy Empathy is the ability to understand and share the feelings...
by Molly Gordon | Oct 21, 2008 | Success
A funny thing happens when a prospective client questions whether they can afford my work. One minute I am right there with them, present and connected. The next, I’m looking for a box to put over my head. Somehow money issues send me into virtual hiding. And I...
by Molly Gordon | Oct 9, 2008 | Success
Is there anything quite as bone-chillingly awful as rejection? How can you keep faith in your business when your own mother unsubscribes from your ezine? Or when your best friend hires someone else to design her Web site? Rejection can hurt. But when we understand...
by Molly Gordon | Sep 30, 2008 | Ambition, Authenticity, Confidence, Emotional intelligence, Getting clients, Marketing, Self-employment, Small business, Success, Uncategorized
The colorful insulation on electrical wire prevents interference from other electrical sources. Like wire insulation, your marketing prevents interference in the form of confusion between you and others in your field. But, like electrical wire, if the insulation...
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