Marketing to Mr. and Ms. Right

Somewhere in the world there are prospective clients or customers who will fit you and your work “just right.” (If this doesn’t feel true for you yet, then you have work to do. Perhaps you need training, practice, or mentoring before you can attract...

Is your price right?

A colleague of mine has been grappling with pricing this week. She had set a price for a workshop, but when someone remarked that it seemed awfully high, she started doubting herself. Boy, have I been there. Interestingly, I noticed that I had a lot of energy around...

What Pay What You Choose Pricing Is Teaching Me About Coaching and Business

Last month I stopped charging set fees and announced Pay What You Choose pricing. Here are some of the things I’ve learned so far. 1. You don’t have to know step three before you take step one. I have wanted to try PWYC pricing for at least two years. One...

Six No-cost Ways to Fall In Love with Your Business Starting Now from My Library to Yours

When I stopped writing my weekly ezine after 16 years, I promised that I would look for other no-cost ways for you to be happier and more successful at self-employment. So I said to myself, “Self, what do you have to offer that would be of obvious value to...