by Molly Gordon | Oct 21, 2008 | Success
A funny thing happens when a prospective client questions whether they can afford my work. One minute I am right there with them, present and connected. The next, I’m looking for a box to put over my head. Somehow money issues send me into virtual hiding. And I...
by Molly Gordon | Jun 26, 2007 | Success
From my inbox: On Jun 14, 2007, at 12:30 PMPDT, Nicole Strasburg wrote: RE: Why lowering your prices doesn’t work and how to resist the urge Molly, You’re wonderful. Thank you for addressing this issue. You are incredibly succinct in describing the bigger...
by Molly Gordon | May 9, 2007 | Ambition, Authenticity, Confidence, Getting clients, Money, Pricing, Success
There is an implicit relationship between setting prices and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an economy model. At the same time, value is a matter of opinion, not fact. I prefer a new Subaru to a ’95...
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